• ‘Apple world’s top brand, Facebook slips to 9th spot’

    ‘Apple world’s top brand, Facebook slips to 9th spot’

    Published Date : 04-Oct-2018 11:06:20 IST

    Apple displaced Google to become the top brand in the world in 2018 while Facebook, mired in data breach controversies, fell to ninth place in the top 100 brands globally, an annual report said on Thursday. Apple’s brand value grew 16 per cent to $214.5 billion. “In second place, Google was up 10 per cent to $155.5 billion while Amazon is valued at $100.8 billion,” campaignlive.co.uk reported. Microsoft (valued at $92.7 billion) was fourth while Coca Cola (valued at $66.3 billion) came fifth followed by Samsung on sixth spot.

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