• You are not Our Product: Cook to Apple Users

    You are not Our Product: Cook to Apple Users

    Published Date : 06-May-2019 9:41:31 IST

    Apple CEO Tim Cook called online privacy a “crisis”, reaffirming the company’s stance on privacy as companies like Facebook and Google have come under increased scrutiny regarding their handling of consumer data. Unlike companies such as Google and Facebook, Apple’s business isn’t focused on advertising, and thus, it does not benefit from collecting data to improve ad targeting. “You are not our product,” he said. “Our products are iPhones and iPads. We treasure your data. We want to help you keep it private and safe.”

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